Selected Project

Google Pixel 7
Retail Display Animation

Project TypeRetail Display Animation
Format2D Animation
RoleLead Animator
ClientGoogle
StudioBrand New School
CDBrumby Boylston
Year2023
Millions of people picked up a Pixel 7 and watched this loop without knowing someone had to make every frame feel inevitable. I came in as lead animator to finish the campaign — matching Brumby Boylston's established style down to the last easing curve, animating design files with the kind of cel discipline that vector work quietly demands. All After Effects. All instinct.

Every Store,
Every Screen

A retail loop looks simple because a lot of work went into making it look that way. These behind-the-scenes clips show the system in pieces — transitions, timing studies, graphic reveals, and the kind of detailed polish that separates a loop that feels expensive from one that just moves. The finished piece is the tip of it.

How It
Moves

Retail animation lives and dies by variation. A single loop running in every context starts to feel like wallpaper — so these alternate cuts were built to keep the system breathing across different placements, timings, and display environments while staying locked inside the same visual language. Same DNA, different pulse.

Credits

Lead Animator — Nick Snyder
Client — Google
Studio — Brand New School
Creative Director — Brumby Boylston
Project — Pixel 7 Retail Display Animation